In-store solutions

What does "POS" mean?

POS stands for "point of sale" and refers to the various places where sales happen. Before eCommerce, the point of sale was usually assumed to be the sales shelf or the cash register in brick-and-mortar retail shops. Today, POS has a much broader meaning. In the payment sector, the point of sale is no longer considered to be just the traditional cash register; POS can also mean the terminal where goods or services are paid for. POS terminals are used all over the world as a convenient way to process cashless transactions.

What is POS marketing?

POS marketing seeks to plan a sales strategy at the POS to increase sales among a specific target group. Visual factors such as the design of the POS play a big role in a successful POS marketing strategy.

What does "EPOS" mean?

EPOS stands for "electronic point of sale". An EPOS is a half-hardware/half-software computerized POS system used both online and in brick-and-mortar retail that brings up goods via barcode. An EPOS system also automatically adjusts stock levels after a purchase, making it easy for retailers to keep an overview of inventory. At the same time, stock levels are adjusted automatically. To use an EPOS, the buyer must first go through an authentication process at the POS offered with the card they want to use to make the purchase. After authentication, the payment is processed automatically. When it comes to payment processing, many shop owners use a payment service provider to keep the workload per transaction as light as possible.

What are the benefits of an EPOS?

Without an EPOS, your customers can't use a credit card or debit card to make a cashless payment online. In addition, EPOS transactions are usually completely secure and risk-free for both the recipient and debtor. Another advantage: Transactions are much faster than traditional bank transfers. Besides security for customers, merchants enjoy the great advantage that the EPOS method offers a payment guarantee. Usually the customer isn't charged any fees for EPOS payments in Germany. But foreign transactions may incur fees, depending on the financial institution.  

IN-STORE SOLUTIONS—PAYMENT METHODS

How does payment with Apple Pay work at the POS?

Paying with Apple Pay at the POS is simple. The customer just needs to hold their smartphone up to the payment terminal and verify their identity e.g. via Touch ID. The customer doesn't even need to enter their PIN! Shoppers can also pay by Apple Pay in apps and online shops.

How do customers pay with Google Pay at the POS?

Pretty much any NFC-enabled smartphone with the Google Pay app installed can be used to pay in brick-and-mortar shops. To pay, the customer only needs to hold their smartphone near the merchant's terminal. In Germany, this is the preferred way to pay among a majority of cardholders – whether Google Pay or Apple Pay.

What is a credit card?

Credit cards are primarily geared toward the consumer credit sector. There is a limit on the card, depending on the cardholder's credit rating. Outstanding amounts are generally deducted from the cardholder's account monthly.

IN-STORE SOLUTIONS—MARKETPLACE SOLUTIONS

What is an online marketplace?

A marketplace is a technical platform that selected third-party suppliers and consumers can use to trade products or services. The most well-known examples of an online marketplace are eBay or Amazon.

What is an online retailer/merchant?

Operators of online shops and online marketplaces are called online retailers or Internet retailers. The term "merchant" is often interchanged for "retailer". Some retailers act as multichannel merchants. This just means that they run a brick-and-mortar shop in addition to their web shop.

What can I do to be successful as an online retailer?
 If you want to run a successful online shop, you'll need to do more than just meet the basic legal and technical requirements. One important driver of success is having an online shop or online marketplace that is user friendly. You can make your online business more user friendly by ensuring that the payment process is simple and by offering a wide range of payment methods. In addition, professional risk management can help prevent fraud, giving you the peace of mind you need to focus on growing your turnover.